Trump: The Art of the Deal

Description

Part memoir and part business advice, this book outlines Trump's early career, focusing on his rise in New York real estate. It details specific deals, including the development of Trump Tower and the Grand Hyatt, while outlining his eleven steps for business success. The narrative emphasizes the importance of "thinking big," understanding the market, and using leverage in negotiations.

Author Donald J. Trump, Tony Schwartz

Genre Business / Memoir

Release November 1987

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Short Review

Considered a classic in the business genre, this book defined the "Trump brand" for decades. The prose is direct, confident, and colloquial, making complex real estate dynamics easy to understand. While critics may argue it oversimplifies the nuances of deal-making, its impact on the self-promotion and business literature landscape is undeniable. It works as a fascinating time capsule of 1980s capitalism and offers insight into the mindset of a dealmaker who prioritizes instinct and branding over strict academic theory.

About the Author

Donald J. Trump is a real estate developer, media personality, and the 45th President of the United States. He is the chairman of The Trump Organization and has authored numerous books on business and politics.

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