Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Few books have had such a transformative effect on product design processes as Sprint. Jake Knapp distills years of Google Ventures’ experience into a step-by-step framework that any team can adopt — from startups to enterprise innovators. The book excels at making experimentation accessible, showing how collaboration, focus, and iteration can replace endless debates and untested assumptions. Each chapter blends practical advice with real case studies from Slack, Nest, and Blue Bottle Coffee, illustrating how the sprint method fosters creativity within constraints. What makes Sprint stand out is its deep respect for time: it redefines efficiency not as speed for its own sake, but as meaningful progress toward insight. For designers, entrepreneurs, and leaders, it’s an indispensable manual for learning how to think, build, and validate ideas in a disciplined yet inventive way.

Jake Knapp is a designer, facilitator, and creator of the Design Sprint process. Formerly at Google and GV, he has helped hundreds of companies accelerate innovation. John Zeratsky and Braden Kowitz, co-authors, also contributed to the evolution of human-centered product design at Google Ventures.