Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing Marketing offers a bold and provocative re-thinking of what marketing can and should be. Joe Pulizzi and Robert Rose push beyond incremental tweaks and ask: “What if marketing didn’t just cost money, but generated it?” Their argument is both strategic and practical, mapping how organizations can restructure marketing, content and distribution into assets and profit drivers. The book blends visionary scenarios with concrete examples from firms that have decoupled growth from advertising-spend escalation. Readers are challenged to look at marketing not as a department but as a business model. The authors’ combined experience in content marketing and enterprise strategy enriches the narrative with credibility. For aspiring marketing leaders, this book ignites fresh thinking about value creation, measurement and competitive advantage in a digital age. By reframing marketing’s role, it forces professionals to question long-held assumptions and adopt new metrics, new flows and a deeper view of customer journeys. While ambitious, its insights are grounded and timely - especially for businesses seeking sustainable models in an era of disruption.

Joe Pulizzi is the founder of the Content Marketing Institute and a leading voice in content-driven business strategies. Robert Rose is a strategist and consultant specializing in digital transformation and marketing innovation. Together they combine experience in content, marketing business models and enterprise change.