Digital Marketing for Dummies

Description

This approachable guide introduces every key area of digital marketing, from search engine optimization (SEO) and pay-per-click advertising (PPC) to content creation, social media engagement, and email marketing. Written in a clear and conversational tone, it breaks down complex ideas into step-by-step actions, helping them understand not just what to do - but why it matters in building a strong digital presence.

Author Ryan Deiss & Russ Henneberry

Genre Non-Fiction / Business / Marketing / Digital Strategy

Release August 2020

Acquire on Amazon

Short Review

“Digital Marketing for Dummies” stands out for transforming a complex field into a manageable roadmap for beginners. The book doesn’t overwhelm with jargon but instead explains each digital marketing component in an approachable and engaging way. Readers gain a full understanding of how all the elements - content, SEO, paid ads, analytics - work together to attract and retain customers. It’s particularly useful for small business owners, freelancers, or anyone transitioning into a marketing role. The clarity, structure, and abundance of practical exercises make it one of the most complete introductions available today.

About the Author

Ryan Deiss is a leading digital marketer and founder of DigitalMarketer.com, while Russ Henneberry is a marketing consultant and educator with extensive experience in content strategy. Together, they blend technical insight with approachable teaching.

Integrative Paths

Become a Digital Marketing Expert

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