Built to Last: Successful Habits of Visionary Companies

A landmark business book that shifted the focus from individual leaders to organizational culture and systems. The research is robust and compelling, providing clear, practical concepts supported by historical data. The concept of the core ideology and the distinction between core values and strategy are invaluable for any leader aiming for long-term endurance. While the methodology has been subject to academic critique regarding correlation versus causation, its principles remain highly influential in teaching how to build an institution that outlasts its founders.

Jim Collins is an American business consultant, author, and lecturer known for his work on corporate sustainability and greatness, including Good to Great. Jerry I. Porras is a retired professor of Organizational Behavior and Change at Stanford Business School.